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| case study - automated video content creation |
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Case Study: AccuScore.com
AccuScore.com, the definitive source for pregame information, has entered into a partnership with You Digital Media to enable the video delivery of its sports forecasting data. You Digital Media’s proprietary patent pending technology allows data companies like AccuScore.com to provide real time video presentation of any given data set in a compelling, video format.
YDM takes a daily data feed from AccuScore and every day automatically generates up to 15 unique and AccuScore branded videos, one for each NBA match up for that given day.
"By partnering with You Digital Media,” stated Jason Manasse, CEO of AccuScore.com, “we can leverage our existing data to automatically become a major provider of sports video content with no extra costs or development resources. We simply provide You Digital Media with our data feed and they do the rest. Being able to provide our data in video format has three main benefits for us. First, we get to provide high quality sports video content to sports fans, which is clearly what they want. Secondly, we add a new revenue stream for AccuScore derived from the video advertising that will be displayed within our videos. And thirdly, we can leverage the SEO advantages from having our own branded video content, which will always be current to include the latest games, and hence pick up more search traffic at any given time. You Digital Media’s turnkey solution provides what we think is not only the most appealing video solution to the end user, but also the most cost effective way for AccuScore to start participating in online video immediately.”
Below is a screen shot from AccuScore's website showing how they embedded they embed their automated videos onto their NBA analysis pages:
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