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| case study - writer/reporter generated video content |
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Case Study: The Sports Network
The Sports Network, the nation's premiere real-time source and wire service for sports content, servicing hundreds of clients and millions of viewers/users world-wide, launched a pilot program with You Digital Media to expand its news and data service offering to now include current and proprietary video content distribution. You Digital Media's online video creation platform allows for the instant creation and display of video content onto its partner's websites absent any video production, programming, third-party licensing or hosting requirements. The Sports Network journalist staff will now have the ability to create real-time video content to embed right into their news stories, game recaps, previews and much more.
This service will also be available to clients of TSN that are utilizing their branded/hosted applications.
"By working with You Digital Media, stated Mickey Charles, CEO and President of The Sports Network, we will be able to have all of our editorial staff begin creating video content, enabling our company to offer a depth of sports product unparalleled anywhere on the Internet currently. Adding video was inevitable but alliances are not immediate. They are researched and processed. You Digital Media's turnkey solution was determined to be our best option at this time and into the foreseeable future. It allows us to begin creating video content as we enter 2011 and, in so doing, we are also able to create an incremental revenue stream through the associated video advertising on the videos."
Below is a screen shot from The Sports Network's website showing how they embedded a Soccer video onto their Soccer page using YDM's video creation tools.
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